Venture Taranaki has commissioned comprehensive retail statistics to help understanding of the value of the retail sector in the region, key trends, performance and opportunities.


Intended to help retail businesses and community decision makers get a full and current overview of retail, the analysis was independently undertaken for Venture Taranaki by Marketview, utilising Paymark and BNZ card data: EFTPOS, credit and debit expenditure in the region, by Taranaki card holders.

The reports summarise the data across 6-month periods, and compare to previous period. They include:

  • Retail spending – an overview
  • Taranaki analysis by district – South Taranaki, New Plymouth District, Stratford and regional comparisons
  • New Plymouth District precinct analysis – CBD, urban area and rest of district
  • Online spending in Taranaki

 

The information will help answer questions and inform decision making around aspects of retail including:

  • How much is being spent at retail merchants in the region and its districts
  • Increases or declines in retail spending
  • What people are spending the most money on, and where
  • How much is spent in New Plymouth’s CBD as opposed to Waiwhakaiho/Bell Block retail zone
  • How expenditure at retail merchants compares across the three Taranaki Districts
  • How much residents spend in Taranaki, and in each district, and what the spend outside the region
  • What's being spent in online transactions

 

Taranaki Retail Statistics - week ending 17 May 2020

Spending data for the week to 17 May shows a strong recovery as we move back to Level 2

Taranaki Retail Statistics - week ending 10 May 2020

Spending data from Taranaki retailers for the week to 10 May shows continued recovery, though figures are still well below the same point last year.

Taranaki Retail Statistics - week ending 3 May 2020

Spending data from Taranaki retailers for the week ending 3 May shows slight rebound, and Taranaki tracking ahead of nationwide figures

Taranaki Retail Statistics - week ending 26 April 2020

Spending data from Taranaki retailers for the week ending 26 April shows overall spend down 46.5% and transactions down 60.0% on the same period last year.

Taranaki Retail Statistics - week ending 19 April 2020

Spending data from Taranaki retailers for the week ending 19 April shows the impacts of the Covid-19 Alert Level 4 restrictions, with overall transactions down 64.7% on the same period last year.

Taranaki Retail Statistics - week ending 12 April 2020

Spending data from Taranaki retailers for the week ending 12 April shows the impacts of the Covid-19 Alert Level 4 restrictions, with overall sales down 49.2% year-on-year for the region, against a nationwide drop of 55.9%.

Taranaki Retail Statistics - week ending 5 April 2020

Spending data from Taranaki retailers for the week ending 5 April shows a significant impact from the Covid-19 Alert Level 4 restrictions, with overall sales down 48.6% for the region, which is faring better than the nation as a whole which dropped 54.1%.

Taranaki Retail Statistics - week ending 29 March 2020

Following the lock down announcement on 25 March (level 4) retail sales were sharply curtained after the initial intensity of shopping which occurred the week prior. Relative to the same week last year, retail sales were down 15.7% in Taranaki and 22.7% nationally.

Taranaki Retail Statistics - week ending 22 March 2020

Snapshot of spending in Taranaki in the week ahead of the COVID 19 lockdown

Taranaki Retail Statistics - July - December 19

An overview of retail activity in Taranaki over the 12 month period.

Taranaki Retail Statistics - June 18 - June 19

An overview of retail activity in Taranaki over the 12 month period.

Taranaki Retail Statistics - Jan-Jun 2018

An overview of retail activity in Taranaki over the first half of 2018.

Taranaki Retail Statistics and Online Spending - Jun-Dec 2017

An overview of retail activity in Taranaki over the second half of 2017.