Taranaki: Where talent becomes enterprise

Tapuae Roa is a culmination of work undertaken by the district councils and regional council of Taranaki, in partnership with ngā iwi o Taranaki.  Besides providing a new sense of direction for economic development, it will feed into the Long Term Plans of all the councils in the region, influence private sector investment decision-making and contribute to the future activities and investment decisions of ngā iwi o Taranaki. 

Tapuae Roa – Make Way for Taranaki refers to the footprints across centuries, looking back into the past and looking ahead to the future.  It acknowledges the importance of taking a genuine long-term intergenerational view to drive the right collective behaviour and investment decisions.  The core focus of Tapuae Roa is people.  It is people who take economies forward. 


Talent is brought to centre stage.  The mission is to single-mindedly grow the talent and entrepreneurial mindsets, skills and capabilities of the wider Taranaki community as the foundation of a modern economy.  This applies not only to business, but broader community enterprise: 

“Taranaki – where talent becomes enterprise, kia eke panuku”


The picture of the future recognised what is important to the next generation, who are critical to achieving the outcomes sought.  They value experiences and they seek balance and wish to contribute to a higher purpose beyond themselves.  This vision seeks to recognise this.  It is a three-part vision balancing lifestyle, people and economic growth: 

"Attractive lifestyles; talented people; high-value economy"

Overarching values 

  • Whanaungatanga/relationships: our people, all the people of Taranaki, are at the heart of this strategy and we treat each other with respect. 
  • Kaitiakitanga/guardianship: sustainability of our natural environment is paramount. 
  • Tuakana teina/succession: this strategy is long term and prepares for the next generation. 

Strategic values

  • Prosperity and liveability: where lifestyle and economic transition are compatible and cities, towns and villages express pride, uniqueness and energy.
  • Resilience: where there is sufficient breadth and depth in the economy to withstand the ups and downs of the commodity cycle and other disruptions. 
  • Inclusiveness: where all parts of the community are embraced and supported to achieve what they want. 
  • Resource use efficiency, waste-minimisation, biodiversity, environmental sustainability: where a nurturing attitude toward nature is part of working with and appreciating environmental resources. 
  • Service ethic and lifestyle: where work and life have an appropriate balance, and service is delivered with quality.